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Conference Redesign

PROJECT OVERVIEW
The Solstice Iced Tea logo is rooted in symbolism and simplicity. The hand and leaf represent the connection between nature and care—highlighting tea as a natural source of balance and wellness. The hand suggests mindfulness and intention, while the leaf reinforces freshness, health, and plant-based ingredients. Together, they form a visual language that reflects holding something pure, natural, and thoughtfully made.
The overall design layout carries this meaning forward. Soft color palettes inspired by natural tones and seasonal moments create a sense of calm and approach-ability, while clean typography keeps the look modern and youthful.
SOFTWARE               FONTS                PERSONALITY
Illustrator                            Aceh                            Indie
Photoshop                          Ariel                             Bold typography
Indesign                               Biko                             Contemporary
                                               Piepie                          Music-Driven
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